2023 Year of the Rabbit Confections

From mid-November onwards, Toraya begins the sale of our yearly Chinese zodiac inspired confections. 2023 is the Year of the Rabbit and we have prepared an array of confections with cheerful designs.

Through our confections, we hope you can start the new year full of blessings and share the joy and best wishes with your special ones.

Year of the Rabbit Package Petite Yokan 

Three varieties of our signature yokan (Yoru no Ume/Night Plum), (Shimmidori/Verdure), and (Omokage/Reminiscence) are adorned with white rabbit designs. The background is inspired by the colors of spring, expressing our hopes of welcoming 2023 and the spring ahead with excitement and joy.

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【Sales Period】20 November 2022 – Mid January 2023
                        ※Or while stocks last
【Sales Location】All stores
【Price】292 yen/piece (including tax)
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Rabbit-Design Box of 5 Petite Yokan

A box of 5 Petite Yokan is just the right size for enjoying at home or as a casual gift for your loved ones. This year’s limited box design comes in soft pink with cheerful rabbit motifs which seem to hop right off the box.

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【Sales Period】20 November 2022 – Mid January 2023
                       ※Or while stocks last
【Sales Location】All stores
【Price】1,620 yen/box (including tax)
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Chinese Zodiac Animal Yokan 『Kakeusagi』 (Delighted Rabbit)

『Kakeusagi』 features the figure of an adorable rabbit hopping around, giddy with delight at the coming of the new year. Red and white color combination is auspicious in Japan, so the yokan makes a perfect gift for sending well wishes.

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【Sales Period】Late November 2022 – Mid-January 2023
                        ※Not available at some stores
【Price】(including tax)
・Medium Yokan: 1,944 yen
・Large Yokan: 3,888 yen
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Fresh Confection 『Secchu Usagi』 (Rabbit in the Snow)

White azuki beans scattered throughout joyo dough (containing grated yam) resemble white rabbits dotted across a snowy landscape. The green layer is made by adding flour to bean paste and steaming it and flavored with matcha green tea, evoking the image of new shoots sprouting up from underneath the snow. Looking at this confection, one can imagine a late-winter scenery where spring is not far away.   

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【Sales Period】16 December 2022 – 15 January 2023
【Sales Location】Stores carrying fresh confection
【Price】508 yen (including tax)
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Fresh Confection 『Yume Usagi』 (Rabbit in Reverie)

The confection resembles an adorable rabbit curled up, peacefully lost in a deep sleep. Smooth bean paste fills the pillowy soft mochi dough.

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【Sales Period】16 December 2022 – 15 January 2023
【Sales Location】Stores carrying fresh confection in Kanto and Kyoto areas
【Price】540 yen (including tax)
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Year of the Rabbit Furoshiki

The New Year furoshiki features the rabbit design from our Petite Yokan’s package. Four white rabbits hop out from each corner while the base is colored a beautiful shade of crimson. It is great as an extra layer of gift wrapping, or when tied also makes an eco-friendly alternative to plastic carrier bags.

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【Sales Period】20 November 2022 until stocks run out
※Not available at some stores
【Price】1,540 (including tax)
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2023 Year of the Rabbit Calendar

2023 calendar featuring illustrations from Toraya's wagashi design book dating from 1918. While each page features a different confection, the cover page depicts the illustration for 『Usagiman』 (Rabbit Bun).

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【Sales Period】1 October 2022 until stocks run out
                       ※Not available at some stores
【Price】1,100 yen (including tax)
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